“Qiddiya Investment Company (QIC) is driving the development of Qiddiya, Saudi Arabia’s Capital of Entertainment, Sports and the Arts. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of the youth in the Kingdom. His Royal Highness Mohammad bin Salman, Crown Prince, Deputy Prime Minister, and Chairman of the Council of Economic and Development Affairs and of the Public Investment Fund (PIF), announced the project on April 7, 2017. Ground-Breaking took place on April 28, 2018 and the company, Qiddiya Investment Company (QIC), was incorporated as a closed joint-stock company wholly owned by PIF on May 10, 2018. In 2020, Qiddiya has progressed from the planning to the construction phase as the mass grading and site preparation began on site, supported by security fencing around the entire premises of Qiddiya. A strategic partnership with DETASAD was also announced, building on the milestones of 2019, which included the approval of the Master Plan, the release of the design of Six Flags Qiddiya and the opening of the Welcome Center and first site office. Qiddiya is located south-west of Riyadh on a site that spans 334 sq.km. Phase one is set to open in 2023. Visitors will enjoy activities across five cornerstones: Sports & Wellness; Nature & Environment; Parks & Attractions; Motion & Mobility; and Arts & Culture. Development of these areas will give rise to family-friendly theme parks; sports arenas suitable for international competitions; academies for sports and the arts; concert and entertainment venues; racetracks for motorsport enthusiasts; outdoor and adventure activities alongside nature and environment experiences; and historical, cultural and educational activities. Qiddiya will also include a variety of real estate options and community services.”